Key Words: SMEs, Niche Marketing strategy, Business Success, Essentially, social media can be used to identify a market, analyse that market and prop it for growth owing to continuous interaction with customers. marketing with SMEs and the past researches in order to fulfil the gap between digital marketing and its usage in SMEs. Marketing strategies constitute one of the key functional strategies that Small and Medium Enterprises (SMEs) adopt to enhance performance. Share: f l i 3 3 ACCESS course materials that guide you through each strategic element marketingmo.com ››› Strategic to identify the overall market play and tactical to execute on the marketing plan. SMEs need to be ready on the status of digital marketing as comprehensive winning strategies adopted will give a vigorous start on marketing … He holds degrees in Economics and Communications from the!University of Michigan. organizations. In addition to Strategic Marketing for the SME, he is the co-author of two business books with a focus on aligning marketing to business strategy. sales and marketing identified as being the biggest problem they faced (Nwankwo and Gbadamosi, 2011). This study examines the effect of marketing strategies on the performance of SMEs in Ghana in terms of their profitability, brand awareness and market share. A marketing plan: – Is part of a business plan and is the foundation for identifying your market, attracting prospects, converting them into customers, and retaining them as customers. In addition to Strategic Marketing for the SME , he is the co-author of two business books with a!focus on aligning marketing to business strategy. Cavusgil and Zou (1994) proved that a marketing strategy is an important factor that affects the performance of the exporting companies. Data was collected through a Sci. He holds degrees in Economics and Communications from the University of Michigan. Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria. The answers to these questions determine which marketing strategies will be viable and which will be a waste of time. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of It’s not SEO. as well as marketing plans for four different types of businesses. We hope this guide starts you on the path … It’s not conference networking. Share: f l i 3 | 38 In the SME context, media marketing strategy is a cost effective, simple and fast way to communicate with customers and stakeholders in a business environment. EM, Marketing Strategy, and SME Marketing Performance Pertanika J. Soc. A good relationship is necessary for sale purpose and for reputation building. 26 (S): 39 - 54 (2018) 43 The relationship between the marketing strategy and performance have been proven. & Hum. In addition, SME owner-managers have individual management styles and in the absence of a marketing plan they can find themselves using ‘self-marketing’ of themselves as a means of promoting their businesses. Plus, I‘ve been fortunate to have both the 188 Candidate Name* B2B Digital Marketing Strategies for Small and Medium Enterprises (SME) In digital marketing, content writing should showcase 2 Marketing involves a broad spectrum of activities, main qualities a. humanity b. expertise. – Usually operates at two levels, strategic and tactical. There is no magic, universal strategy that will revolutionize your business. 1.1.1 Marketing Strategies Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage (Rotich, 2016). 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