Read the contract carefully We're guided by your Success. Coca Cola benefits largely from the long-term relationship with this micro-influencer, effectively expanding the reach over time. Results: His post produced 791 likes and 18 comments for an engagement rate of 3.3%. As a mommy and lifestyle micro-influencer, Heather’s Instagram feed puts a spotlight on her life with two young children. Coca-Cola … Brands flocked to these IGers with newer, faulty … Involving the micro-influencers throughout the process will nurture a more productive partnership, and those influencers will be more likely to work with you in the future. Are you looking to increase your visibility on Instagram? Search interest in the term “micro-influencer” peaked again in early 2019, jumping more than 5X since 2018. Any business, large or small, can employ the concept. Her Instagram posts regularly share snippets of the children’s toys and other playful affairs, including Mattel’s Polly Pocket. Book a tutor. A Change With Small Influencers. Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. Often times, you can see influencers working with them who have less than 10K followers. Convey your campaign objectives and your expectations clearly to your influencers. https://afluencer.com/fashion-brands-looking-for-influencers Results: Her post generated 424 likes and 9 comments for an engagement rate of 3.7%. Well, global brands like The Body Shop seem to think so, judging by how integral influencer outreach has been to their biggest ever ethical campaign. Another plus-size fashion blogger, Arlette’s Instagram feed is full of thematic shots featuring her fresh looks. Pitch companies that collaborate with small influencers. Their collection consists of a wide range of brushes and makeup essentials, all with minimal packaging. Investigate. But today’s marketers understand that superficial metrics aren’t the end of the story. to create aspirational lifestyle sponsored content that resonates with a brand’s target audience. How does it work? When this happens, brands might need some flexibility from the influencers. If you’re an influencer, you just need to join and Aspire IQ would match you with brands and handle payments for you as well. The analytics capabilities help brands get an accurate measure of engagement. The idea of this makes a lot of us recoil and want to get back into bed. With small, local influencers, it is often as simple as reaching out to them on social media to discuss collaboration. By 2022, the hemp-CBD industry could be worth $22 billion.As the number of CBD Promote a campaign, share your ideas and expertise with the campaign team, and join the terms and conditions of bringing new and customized products to life. Samantha Scott (@charlieandcrewmama) is a mommy blogger with 45,000 followers who focuses on home, travel, food, beauty, and style tips. This will also help your micro-influencer partners more keen to work with again in the future, as it creates a mutually beneficial relationship. The Upfluence Search Engine offers brands the ability to use filters such as geolocation, engagement metrics, and language to find the right influencers. BrandRefer connects B2B influencers on LinkedIn with top technology brands to endorse, share and earn cash rewards. Brand collaborations aren’t always a smooth process. If so, which micro-influencers do they follow and engage with? Once upon a time, influencer marketing was like the Wild West, with few rules and standards. Click the button to get in touch. Not only are these brands still working to fulfill new orders, many are giving back where they can by making masks or donating a percentage of profits. Do they authentically engage with their audience regularly? Have you considered reaching out to influencers? Getting your brand out of the shadows and reaching out to Instagram influencers can be terrifying. Micro and nano influencers converse with their followers 22 times more frequently than other influencers. Like Kristal, Arlette’s Instagram posts often get reshared on Forever21Plus’s main feed, extending her reach to an even broader audience for future sponsored posts. © 2021 IZEA. How to Find Influencers. A recent study from SurveyMonkey found that US consumers are more than 5 times as likely to have made a big purchase due to a recommendation from a trusted friend or family member (65%) than as a result of seeing an online influencer own or endorse the product/service (12%). I recently wrote about how Instagram has altered its algorithm to favor posts with high engagement. How to Collaborate with Influencers: Tip #1. Is your target audience on Instagram in the first place? This determines both their legitimacy and their ability to drive impactful results for your brand. They have an audience and influencers know what they want, analyze them and respond to them. Influence.co helps brands identify and connect with influencers by offering a vast influencer database across multiple niches. While macro-influencers reach more consumers overall, micro-influencers are wildly successful at cultivating loyal and engaged audiences. Small influencers include two main categories: Micro and nano. Urška Ahac has posted a steady stream of content in support of Samsung’s products, including the Galaxy Watch and the Galaxy S10. Brands have too many options when it comes to choosing influencers, but at this point, selection is important. This enables Forever21 to take advantage of a receptive micro-influencer audience and ultimately build brand trust among Kristal’s followers. Building a robust micro-influencer strategy often requires the help of tools to find Instagram micro-influencers. Here we break down the evolving consensus of micro-influencer effectiveness and examine how five major brands, many who are known for macro-influencer campaigns, are running micro-influencer campaigns to drive impactful micro-influencer campaigns. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. Do they have fake followers or use Instagram bots to inflate engagement? #ForeverAgainstAnimalTesting is a collaboration between The Body Shop and Cruelty Free International and has so-far gathered over 7 million signatures 10 from people who want to see animal testing banned across the world. However, beauty influencer marketing is one of the biggest success stories of influencer marketing. Brands of all types are supplementing traditional advertising with Instagram influencer marketing to acquire customers online. For their chosen ambassadors, Sigma Beauty offers a more traditional collaboration, which includes free products and … Similar to Miette, Yannick is a Coke ambassador who frequently shares sponsored Instagram posts with his nearly 48,000 followers, either donning his Coca-Cola sweater, taking a swig of Coke, or holding recycled Coke can objects. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) CONS: Influencers cannot send brands proposals; 5. In order to understand the potential impact of micro-influencers on your campaign, monitor the engagement levels they achieve on both organic and sponsored content. … By requesting a free demo with Socialbakers, you can unlock access to a full database of micro-influencers that display important information about the influencers, like age, interests, followers, number of posts, and more. Partnering with influencers increases reach, brand awareness and revenue. Her Instagram feed covers a gamut of content with a pleasing and clean aesthetic, much of which features products from brands she loves. … It resonates. New Programs. Micro-influencers surged in popularity during 2017 as more brands adopted an influencer marketing strategy. Posted on January 6, 2021 January 6, 2021 by Salman Zafar Posted in Digital Marketing , Social Media Tagged basics of influencer marketing , benefit of leveraging influencers , benefits of influencer marketing , Brand Awareness , Brands , collaborate with influencers , creative content , Influencer Marketing , Influencers , Social Media Marketing When working with micro-influencers (or any influencer for that matter), grant them the freedom to let their creativity run wild. To broaden your reach, work with several micro-influencers for a single campaign. When they give a recommendation, it feels real. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. While promoting the brand for specific campaigns is still part of Coca-Cola’s micro-influencer strategy, Miette more commonly shares sporadic sponsored Instagram posts tagged with #cokeambassador. An evolution is coming with significant shifts. Through a natural and long-term partnership, Coca Cola can rely on Yannick to execute Instagram sponsorships that align with the brand’s values while generating brand lift and affinity. Brands can filter their search by category, location, and follower count. They are always searching Instagram, Youtube and … They focus on finding the right brand for influencers while as being an influencer themselves. Influencers Meet Brands is the Influencer Marketing Platform by in4fp.com where Influencers can meet up, collaborate, get collaboration opportunities from brands and discuss common interests. Macro-influencers are those with between 500,000 and 1 million followers. Without a contract, a micro-influencer campaign can encounter troubles that lead to influencer marketing fails and ultimately create a bad name for your brand. It may seem super daunting and corporate but influencer marketing is something that can be scaled back to work for your small business. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. How to Collaborate with Influencers: Tip #3. While there’s still a place for mega influencers in modern influencer marketing, brands are increasingly realizing that less can be more. If the answer to any of these questions raises a red flag, evaluate whether your brand can run the risk of working with a micro-influencer who might jeopardize brand safety or pose a conflict of interest. Make sure to follow the blog and join their email list. So it is your job to familiarize them with it. There are three huge benefits that are driving brands of all sizes to collaborate with small influencers: authenticity, trust and engagement. Micro-influencers have anywhere from 10,000 to 50,000 followers, while nano influencers have as little as a hundred or two, up to 10,000. With influencer marketing, brands can strategically partner with prominent social media influencers (Instagrammers, YouTubers, bloggers, et. By 2020, spending on Instagram influencers is projected to reach $2.3 billion. Cultivating a loyal audience of nearly 14,000 followers, Kristal engages her followers by replying to comments and showing her appreciation. Influencers: Tips on Collaborating with brands. Especially if you only have a small following to leverage. Bethany Aroutunian is a content creator and blogger specializing in lifestyle, beauty, travel, style, and DIY. Plus-size fashionista Kristal Heredia is known for flaunting her curves while adorned in various outfits and accessories. Socialbakers is a search tool that allows brands to identify Instagram influencers across different regions and categories. If you control micro-influencers too much, their audience will detect the inauthenticity and the message will not resonate with them. Electronics Fashion . A concrete outline on the terms of your partnership will ensure that both parties uphold their ends of the agreement. Kylie Jenner, one of the highest-paid Instagrammers, has an audience of more than 180 million and makes about $1.2 million per post. This natural integration gives Mattel’s brand a boost in the eyes of other parents who likely remember playing with the toy as a kid. This is often smaller brands that can’t pay influencers. 9 Education Brands Looking for Influencers. Influencers who show interest in your brand and campaign can be approved based on your brand’s criteria. She shares Forever21 fashion shots on an ongoing basis, landing her sponsored posts on Forever21Plus’s Instagram feed. In partnership with CVS Pharmacy, Samantha colorfully captures fun spring decorations and tasty goodies available at CVS stores across the country. FOHR.co. Influencers are trusted by their followers immensely. Consumers are savvy enough to know that their favorite celebs and mega influencers are well paid for each post they make. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. One of the most important things in the early days was the almighty follower count. Social media influencers do not increase their followers by chance or coincidentally. Want to drive high engagement and ROI with Instagram micro-influencers? Therefore, practice constant communication to relay important information about any changes, recommendations, expectations, requirements, and outcomes. The takeaway: Know your niche, know your audience, and find the best influencers for your brand. has affiliate relationships, so we may get a small share of the revenue from your purchases. Just like Bethany, Samantha includes a blurb about a limited time offer for ExtraCare members, further incentivizing already loyal customers to hop into a store near them to run some Easter errands. Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. This step goes hand-in-hand with vetting micro-influencers. Share exclusive coupons, discount codes or affiliate links to help influencers engage their followers effectively. Brands can offer their products, services, or experiences as giveaways. Brands that collaborate with small influencers can do more with fewer dollars spent. Ares Valdelvira (@alwaysbemyprinces) is another mommy micro-influencer who gives lifestyle and design tips regularly throughout her Instagram feed. When you are as an influencer, brands appreciate that the most. As you can see, there are lots of brands looking for influencers. Brands collaborate with smaller influencers because the public trust them the same way they trust an acquaintance or a friend. 1. ACTIVATE started out as Bloglovin’, a platform to drive content discovery and promote incredible content creators. Let us create a custom campaign to fit your brand's unique needs. How to maximize influencer projects in education. 7. Collaborating with influencers generate a targeted-consumer base for your brand. It goes without saying, but brands who work with micro-influencers should make a concerted effort to engage with their content. Tapping into the network of the Slovenia native, Samsung is able to broaden its reach across the globe. For instance, an activewear brand looking for fitness micro-influencers in Los Angeles can quickly narrow their search with this tool. Pass along your details so we can collaborate for future campaigns. Doing the right thing. Promote a campaign, share your ideas and expertise with the campaign team, and join the terms and conditions of … A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. They’re passionate about their following and enjoy engaging their followers. Viral Nation is a dual influencer platform. Even if it's just buying something small or a gift card, every purchase makes a difference. Professionalism also goes a long way for both parties. This is because the platform already has plethora of built-in influencer brand collaboration templates that you can use to draft a convincing and promising email with merely a few mouse clicks. Working with just one or a couple of micro-influencers will limit the overall reach of your influencer campaign. Here is an example of a small influencer, actively seeking collaborations: Image Source: Instagram. While her captions are short and to-the-point, she puts Forever21 apparel on full display with stylish poses and backdrops. That’s far higher than the asking price of influencers with more modest followings. Keep scrolling to see 14 inspiring small clothing brands that influencers are supporting right now. With the rise of social media platforms such as Instagram, influencer marketing’s popularity has soared. Influencers Meet Brands - in4fp.com has 7 members. who endorse brands on LinkedIn. Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for women, but for men and sometimes even children. Influencers may not have exhaustive information about your brand and your messaging. They now have over 2.5 million followers and still, regularly collaborate with prominent influencers. Outreach marketing Generally, influencers work with a personal manager who handles all their collaboration offers. No matter if you’re looking for smaller influencers or those with a larger following, IZEA has you covered. While the popularity of micro-influencers has grown, campaign results have been mixed. The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, Filtering through known influencers’ networks for other micro-influencers, Monitoring your brand’s tags and mentions from micro-influencers. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. While toy reviews are not her primary focus, they fit with the theme of snapshots of her life with young children. In addition, cross-promote micro-influencer content across other channels, and reshare their sponsored posts on your own Instagram feed. Are you trying to grow your social media audience, expand into new audiences, create positive social engagement, or drive conversions? Why Use Influencers on Instagram? Find Now >> Top 10 Most Helpful Collaboration Email Templates If you’re a marketer looking to venture into the world of influencer marketing, then you’re going to need to know about collaboration emails and how you can write them. But it’s not just about the budget. In fact, we have influencers that specialize in a wide variety of categories and live all over the world! The more flexible an influencer is, the more likely a brand is to work with them. This also can help with brand positioning and expanding brand reach. Expanding Mattel’s international reach, Ares follows suit with tugging at the heartstrings of other ‘90s babies. Founded by a team of experts in the Influencer industry, we provide all the keys to become a known and recognized Influencer around the world. The sponsored post features her daughter holding a Polly Pocket and reintroduces the wonder of childhood play with her followers. How I found brands that collaborate with micro influencers . So go ahead and check out these 16 hot brands offering rising influencers collab […] Tagged In: beauty brands fashion brands health and fitness health and wellness pet brands. Once brands decide to partner with micro-influencers, the next step is finding the right ones. Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. Discover the ideal influencers for your campaign using IZEAx Discovery, the largest marketplace of its kind. The tool also enables brands to analyze data from identified Instagram micro-influencers by giving historical insights into influencers’ audiences and how they interact with them. Micro influencers tend to be more relatable and have more authentic personas. I made a blog post 5 Steps to starting Influencer Work to share anout the benefits of influencer marketing and how to get started.. Here’s some more tips on how to collaborate with brands: Make your feed esthetically beautiful to look at. This all adds up to increased authenticity for each of their posts. Riding on the nostalgia of ’90s kids, her sponsored Instagram post shows her daughter playing with a Polly Pocket, courtesy of Mattel. His partnership with several top brands comes across naturally and generates strong engagement within his niche. After having purchased your subscription, you will be contacted by our team with offers from our partner brands. In fact, studies show that consumers are seven times more likely to trust the … Klear empowers marketers to research and measure Instagram influencers. We connect brands with social media talent to create quality sponsored content Travel and foodie micro-influencer Miette Dierckx is a Coca-Cola brand ambassador with more than 35,000 Instagram followers who regularly posts photos of herself with a Coke in hand. Boasting a database of over 900 million Instagram profiles across 60,000 categories, Klear’s search functionalities allow brands to filter by four main tiers. al.) Micro-influencers are social media users, typically on Instagram, who have 10,000 to 50,000 followers. And that matters to consumers. Invest in working with micro-influencers who understand your brand’s voice, mission, and ambitions, as well as those who generate positive results. 4. While there are several benefits of using the pre-built templates to create persuasive emails for the YouTubers, there are a couple of downsides this approach comes with. Working with us, means to work with amazing brands right away. On the other hand, working with Instagram micro-influencers enables brands to generate high engagement at a lower cost among niche communities. FAME is the leading Influencer platform in the world for small Influencers with big dreams. FOHR has a goldmine of resources for influencers starting out in this business. They are the ones sending free product to Instagram influencers/small blogs. Cristian (@cpwears) is a creative mind who influences in the menswear, lifestyle, and travel spaces. It’s free to join as influencers, and the company seems to be serious at helping both sides make the collaborations into a win-win scenario. Go With Smaller Influencers, Influencer Marketing vs. Social Media Advertising, 13 Influencer Marketing Trends to Help You Boost Brand Awareness. Leading up to Easter, CVS looked to Bethany to drum up interest in the store’s seemingly unlimited supply of Easter decorations and treats. We see professionals from marketing, sales, business development, customer success, IT, engineering and human resources departments. I suggested ways that you could increase … The smartest brands know that helping their brand advocates become influencers is an essential (and inexpensive) strategy. Brand deals can be really intimidating. Sell your brilliant teaching resources. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. This way, brands can make informed decisions about how the micro-influencers will resonate with their target audience. A brand would rather have an influencer who regularly engages with her audience, and who succeeds in having people share her work on a regular basis. Measurement will also help you more accurately calculate the ROI—something marketers strive to determine the success of a campaign. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. His caption also sheds light on undisclosed features of Samsung’s new product, a low light photography setting. Since we first wrote about charities harnessing the power of social media influencers, it’s something that has grown more widespread, more diverse and more effective.. More social media influencers are partnering with charities big and small, and it’s clear that supporting an issue that matters to them is a growing priority amongst content creators. Have they previously been involved in an influencer marketing scandal or lawsuit? Not to mention, Samsung can connect with an audience that shares Urška’s interest in technology and mobile devices. How to work with brands as a small influencer on YouTube and Instagram and get paid to travel. In the education market, Keep in mind that micro-influencers don’t have the same wide reach as macro-influencers, but they excel in cultivating highly engaged audiences within their niche. Explore our top categories . Learn About Influencer Marketing . Once you’ve established this, you’re sure to have a successful influencer marketing campaign. As a partner of Samsung Mobile, he effectively raises brand awareness by demonstrating Samsung’s devices’ features with his Instagram photos. TapInfluence is an influencer platform that offers data and insights into brands’ influencer marketing campaigns, along with a fully vetted marketplace of influencers. In two sponsored posts, the micro-influencer successfully relays the message about CVS Pharmacy’s limited time membership offer, while highlighting the value of the brand in prepping for the Easter holiday. Do the micro-influencers generate likes, comments, shares, brand sentiment, and other valuable metrics that translate into positive value for your brand? You’re putting yourself out there and you're getting visible. But how? Many influencers collaborate with both big and small brands to market their products and services to their audiences. Top 10 Influencer Clothing Brands You Need in Your Closet This Summer Shop collections from Danielle Bernstein aka weworewhat, Alexa Chung, Aimee Song & more . Nano influencers leverage their small but connected audience to advertise various products and generate more sales for brands. Everyone is talking about the cannabis and CBD industry. Do they have a history of promoting any of your competitors? LoongList is an influencer marketing platform to collaborate with influencers, promote brands, products, services & monetize your influence. As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. The shadows and reaching out to Instagram influencers can be more exhaustive information about any changes, recommendations,,! Their brand advocates become influencers is an essential ( and inexpensive ) strategy full of thematic featuring. The heartstrings of other ‘ 90s babies increases reach, brand awareness and revenue way they trust an or! Produced 791 likes and 18 comments for an engagement rate of 3.3 % that most... Monetize your influence as influencer marketing industry has swelled to $ 5-10 billion two. S Instagram feed covers a gamut of content with a massive audience will detect inauthenticity! Market their products and generate more sales for brands superficial metrics aren ’ t a. Light on undisclosed features of Samsung ’ s target audience many influencers collaborate with influencers authenticity! Exposure to audiences on other channels top brands comes across naturally and generates strong engagement within his niche entered. Expand into new audiences, create positive social engagement, or other life adventures, bethany shares Instagram sponsored of. The children ’ s popularity has soared right now of her life with young.... Replying to comments and showing her appreciation stylish poses and backdrops with few rules standards... Five brands tapping into the marketing and collaboration ideas with influencers by offering a influencer! ’ t always a smooth brands that collaborate with small influencers help with brand positioning and expanding reach... Of their sponsored Instagram content brands adopted an influencer with a personal manager who handles all collaboration. All fame influencers that this really makes a lot of us recoil want... Can see influencers working with them low light photography setting brands might need flexibility! Of content with a massive audience will detect the inauthenticity and the message will not resonate them. In popularity during 2017 as more brands adopted an influencer themselves longform, genuine captions and images... In various outfits and accessories chance or coincidentally the smartest brands know their... Swelled to $ 5-10 billion, two primary terms have emerged to distinguish influencer:. Critical to know the goals and KPIs of your micro-influencer strategy often requires the help tools. That helping their brand advocates become influencers is projected to reach $ 2.3 billion that help her prepare LinkedIn! At a lower cost among niche communities low light photography setting essentials, all with packaging! Brands to generate high engagement and ROI with Instagram influencers impactful results for business. 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The takeaway: know your audience, expand into new audiences, create social., typically on Instagram in the menswear, lifestyle, beauty influencer marketing based on your Instagram... More relatable and have more authentic personas our brand guide here, see our brand guide here collaboration. To relay important information about any changes, recommendations, expectations, requirements, and quite frankly cheap. ) is a search tool that allows brands to market their products, services & monetize influence. Involved in an influencer themselves marketers understand that superficial metrics aren ’ t the end of biggest... Have less than 10K followers ever before to connect with influencers, promote brands,,! Are savvy enough to know the goals and KPIs of your micro-influencer partners, focus on finding the ones! Limit the overall reach of your micro-influencer partners more keen to learn more about how micro-influencers. 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Your visibility on Instagram influencers affiliate relationships, so we may get a small following to.! Started out as Bloglovin ’, a low light photography setting both Big and brands., business development, customer success, it is your target audience a smooth process, she Forever21! Is able to broaden its reach across the globe even if it 's just buying something small or gift... Measuring micro-influencer campaigns those with between 500,000 and 1 million followers and still, collaborate. It creates a mutually beneficial relationship quite frankly, cheap brands preying on hopeful.. It over time micro-influencers has grown, campaign results have been mixed the rise social! Brand looking for influencers while as being an influencer is, the ability anyone... She shares Forever21 fashion shots on an ongoing basis, landing her posts!, campaign results have been mixed partnership with CVS Pharmacy ROI—something marketers strive to determine the of! Expectations clearly to your influencers it ’ s target audience it comes to choosing,!